Many people who own websites think that typography is only about how good your fonts look. However, it goes much deeper than that. Your typography should go well with your theme; it should be easy to read. It should persuade people to stay on your website and feel good about your company. Taking all this into account, typography is a pretty complex beast.
You can find plenty of typography designs for inspirations online. Here are a few basic rules that should help choose the right designs and make your website look more beautiful:
- Don’t use more than 3 fonts on your entire website. It takes time for people to switch from reading in one font to another. If they see different fonts all the time, their eyes get tired and they may ultimately leave the website.
- If you are using multiple fonts, they should not be too different from each other. This is related to the first point. It helps your website look more structured and consistent in general.
If you have a professional website, spending on custom typographic designs and fonts is not a stretch. Many people feel that it is stupid to spend money on fonts, when there are so many free ones available, but you always get your money’ worth out of them.
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